Friday, December 11, 2009


The text blocks, like "a good place to buy" were lifted from match book catalogs. In the corner of each one Art Chantry placed a ridiculous corporate logo he made for Urban Outfitters to resemble generic 40's and 50
s corporate logos. These were used interchangeably throughout the campaign. This campaign worked so effectively in stamping the brand in the consumer's mind that Urban Outfitters retained it as their corporate brand for several years. I can see why these are extremely effective. Urban Outfitters' demographic are trendy, hip consumers, these adds play off that retro/ trendy feel.

Sources: The Anatomy of Design

Since its launch in 1981, the ad campaign of Absolute vodka has consistently produced innovative marketing concepts augmented by clever graphic design and strong typography. As the ads continued through the years, they stuck to a basic conceptual formula that has positioned the bottle amid various enticing images and a few memorable slogans. The brilliance of the design is its ability to tap into an existing graphic language while somehow taking ownership of it as well.

Source: The Anatomy of Design

I thought this packaging was so amazing! " Apart from the utter tactility of the package, Motion Blur includes transparent typographic windows produced by laser cutting the title into the sponge. When the book and dvd are pulled from the sponge slipcase, they flash through the lettering, creating a kind of blur. The futurist painters, concerned with simulating Machine Age dynamism, also used the blur as a symbol of progress. For most of the twentieth century, typographers and photographers created static blurs as indictors of forward movement and thinking."


Source: The Anatomy of Design

"movie posters may be the most beholden and tried-and-true graphic forms. Unlike movie trailers, which ca be exciting yet operate under their own rules and conventions- standard operating procedure for movie posters is to provide surfeit information, star billing, director and producer credit." This poster has its scratchy lettered Spider. This was introduced by kyle cooper, designer of the eerie film title sequence for se7en. I really enjoy the radial balance that the poster has, its extremely interesting to look at!


Source: The Anamtomy of Design

Monday, December 7, 2009




I think this poster is beautiful, as all apples advertisements are. This is just a play off from their ipod nano advertisements which were also extremely effective. All of apples ads are very clean and simplistic.




I thought this was such a neat poster! the way they used the orange throughout the poster. The way they designed the text is especially interesting! I would love to know how they went about this whole design!

Sources: http://veerle.duoh.com/blog/comments/winners_of_the_what_is_graphic_design_poster_competition/