
Saul Bass, One of the great graphic designers of the mid-20th century also was a master of film title design. Bass broke tradition by using jagged-point, bold lines and simple images in his designs. He worked with directors such as Alfred Hitchcock, Otto Preminger and Stanely Kubrick.
"symbolize and summarize" were the words that Bass lived by. After a golden period that lasted into the mid-sixties, his designs fell out of fashion. Aside from film sequences, he designed logos for United Airlines, AT&T and Quaker.
Loving Alfred Hichcock I have watched his movies many times, and always wondered who designed the openings. These extremely simple cut out designs are extraordinary.
My favorite is his sequence for Anatomy of a Murder, directed by Otto Preminger. The black cut outs against the gray background really catches your eye.(video below)
Sources:
www.designmuseum.org
www.saulbass.tv
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